VIDEO: Nissan Previews the 2016 Nissan Titan with a Cummins Diesel

Posted by is headed out to the North American International Auto Show in January, and one of the things we’re now excited to see is the unveiling of the 2016 Nissan Titan. If the hashtag #CumminsSoon wasn’t indication enough, the video shows a Cummins diesel.

Given all the new trucks that have been launched the last two years, it’s really time for Nissan to refresh the Titan. The truck was a runaway success when it was launched in 2003, but the economic collapse of 2008 put Nissan Titan sales in a death spiral from which it still hasn’t recovered.

In the intervening years, the Titan has soldiered on, despite massive advancements in full-size truck design and engineering from every U.S. manufacturer.

2013 Nissan Titan

To highlight the idea that Nissan is the fourth U.S. truck builder, the video that Nissan launched today calls out the new truck’s American DNA:

  • Designed in California
  • Engineered in Michigan
  • Headquartered in Tennessee

and, now, most intriguingly, powered by Cummins in Indiana.

Dodge had a long-standing relationship with Cummins for 25 years, but that all fell apart in the last year with the introduction of the Ram 1500 powered by an EcoDiesel, which instead of Cummins is sourced by Fiat’s captive diesel builder VM Motori. In February of 2011, Fiat Powertrain Technologies purchased Penske Corporation’s 50% stake in VM Motori S.p.A, and then Fiat Group Automobiles purchased the remaining 50 percent of the company that General Motors owned in 2013.

VM Motori has been synonymous with diesel technology since its founding in 1947, so that Cummins relationship was bound to go sour as a result.

It did, and the result is that you’re going to start seeing Cummins branding on Nissan trucks in 2016. Unofficial word is that it will feature a version of the ISV 5.0-liter Cummins diesel good for around 300hp and over 500-lb.ft. of torque.


Craig Fitzgerald

Craig Fitzgerald

Writer, editor, lousy guitar player, dad. Content Marketing and Publication Manager at

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