Truckin’: Are Trucks the New Luxury Standard?

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2021 GMC Sierra Denali/Image Credit: GMC

If someone asked you to picture a luxury vehicle, you might imagine a Mercedes-Benz S-Class or a Rolls-Royce Phantom. But maybe you should be thinking of a Ram 1500 or Ford F-150. Although pickup trucks were designed for work purposes, and are undoubtedly still used for that, many consumers buy trucks because they are as stylish, comfortable, and technologically advanced as any high-end SUV or sedan.

GMC Sierra 1500 Denali

Interior of the GMC Sierra Denali/Image Credit: GMC

Take the GMC Sierra, for example. The Denali trim level, GMC’s premium luxury line, starts at around $56,000 and is absolutely loaded. The 15-inch Head-Up Display is impressive and useful, especially on long family road trips. The Sierra Denali offers more front head and legroom than a Mercedes-Benz G-Class, so you can take the whole family on a trip without being completely cramped. Throw in wireless Apple CarPlay and a Wi-Fi hotspot, and this truck is as entertaining as one of those minivans with the TVs in the back.

Ford F-150 King Ranch

Interior of the Ford F-150 King Ranch edition/Image Credit: Ford

Some people buy luxury vehicles for the feel of a truly high-end interior: leather seats, leather-wrapped steering wheel, maybe some wood grain accents thrown in. The Ford F-150 King Ranch leans into this expensive aesthetic and doesn’t stop there. Throughout this truck, you’ll find the King Ranch logo scattered about, in case you forget what vehicle you’re in. It also features a premium audio system specifically tailored for this truck to provide an amazing listening experience.

Toyota Tundra TRD

2021 Toyota Tundra TRD/Image Credit: Toyota

Like a sportier ride? No worries, the truck industry still has you covered. If you’re familiar with the Toyota brand, you probably already know that TRD is its racing and performance division. Many Toyota vehicles sport a TRD edition, including the brand’s largest truck, the Tundra. Not only does this trim add luxurious accents like leather-trimmed seats and a premium 9-speaker audio system, but it also comes standard with 4-wheel drive and a sporty, TRD suspension to give you mind-blowing performance on all terrains.

Ram 1500 Limited

2021 Ram 1500 Limited/Image Credit: Ram

It’s important to note that luxury vehicles don’t have to be all excess and extravagance; they can also be practical. The Ram 1500 Limited wears its workhorse pedigree with pride, with a maximum towing capacity of over 12,000 pounds and advanced technology to make the towing process a breeze. But this truck knows how to have fun as well, boasting an impressive 12-inch touchscreen for its top-notch infotainment system. And if you’re doubting the luxuriousness of the Ram 1500, let us remind you that it won the Luxury Car of the Year in 2020 and was nominated yet again this year.

So, are trucks luxury vehicles? Short answer: yeah, pretty much. Longer answer: many trucks nowadays offer trims and packages that can rival any traditional luxury brand, while still providing the utility and capability of a pickup. If that’s the kind of vehicle you’re searching for, you have a lot of options to choose from, and you can find them all at BestRide.

Ford F-150 | GMC Sierra | Industry News | Luxury Car | News | RAM 1500 | Toyota Tundra | Trucks
Kasey McNerney

Kasey McNerney

Kasey McNerney is a native of Phoenix, Arizona, and inherited her interest in cars from her dad. She previously worked at Phoenix Raceway, where she assisted with communications for NASCAR events. Currently, Kasey writes automotive content for BestRide and works with auto and auto-adjacent businesses to strengthen their social media presence.

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