There are people who love their cars. They love them so much they buy things like shirts and hats and blankets and pretty much anything with the name of their favorite automaker. Tesla owners are pretty high up on the list of raving fans and they may soon have a new way to toast their precious Teslas with Teslaquila.
You might remember this as being an April Fool’s day joke posted this year by company CEO Elon Musk. He tweeted that the company was going bankrupt and that he’d been found passed out against a Model 3 surround by Teslaquila bottles. At that time, as far as anyone new, it was nothing more than a joke and no one would ever get the chance to taste Teslaquila.
Now there’s evidence that this could be a real thing. The company officially filed an application with the U.S. Patent and Trademark Office for the name Teslaquila. The trademark is for “distilled agave liquor” and “distilled blue agave liquor.”
Now, before all you Tesla fans go running out to buy limes and salt, you can’t buy this yet. This is simply a trademark application that indicates Tesla intends to use the trademark some day in the future. It might be awhile before anyone gets a taste.
It might also be never. Companies apply for trademarks for all sorts of things they think they might develop without knowing for sure if they will bring a product to market. It’s all a matter of ensuring they’re covered just in case a product or name becomes a real thing.
Tesla first filed a foreign application for a trademark in Jamaica back in April, so the U.S. application uses that as the date for the U.S. application. This makes it a harder and less likely that anyone else tried to snag the name when Musk originally tweeted his joke.
With the recent expiration of the $7,500 electric vehicle tax credit for Tesla vehicles, it could be pretty good timing for a drink. The company said anyone who ordered by October 15 would still be able to take the credit, but anyone ordering after that date is out of luck.
A nice shot of Teslaquila could help drown the tears from losing out on that subsidy.