Attn. High School Auto Designers: Chrysler Wants to Give You a $60K Scholarship

Chrysler recently announced that it was holding its third annual automotive design competition, but this time it’s a national sarch for U.S. public high school 10th through 12th graders, and prizes include a $60,000 scholarship to the College for Creative Studies.

There was a time when funding the pursuits of budding automotive designers was a valued part of many auto manufacturers’ recruiting programs. For 32 years, General Motors ran a program called the Fisher Body Craftsman’s Guild, and an annual model building competition as a sort of farm team for auto design talent. During the 1950s, the enrollment in the Fisher Body Craftsman’s Guild was second only to the Boy Scouts.

Chrysler appears to be taking up where the Fisher Body Craftsman’s Guild left off. The “Detroit Autorama High School Design Competition 2015” is inviting participants to look to he future and design the next-generation Dodge vehicle for the year 2025, and write a 500-word essay on what the Dodge brand means to them.

The winning entry includes a $60,000 scholarship to the College for Creative Studies (CSS), one of America’s leading schools of art and design. There are also prizes for a three-week CSS summer automotive design course, Apple MacBooks and more.

Student entries must be received at Chrysler Group’s Product Design Office by Jan. 23, 2015.  Further details on the contest are available at www.Facebook.com/DriveforDesign.