Auto Shows should be about concept cars, and Hyundai pulled off a surprise with the Santa Cruz Concept, a “crossover truck” that fits nicely in the reignited compact/midsize truck segment. It’s definitely leaned over to the “crossover” side of the equation, considering its abbreviated cargo box and 2.0-liter turbo diesel powertrain delivering 190 horsepower and 300 lb.-ft. of torque. If Hyundai can keep the dimensions small, the concept might have a shot at becoming the most fuel efficient compact truck in the entire segment, a goal that’s not going to be difficult to reach.
What Hyundai is Saying
“The Santa Cruz crossover truck concept meets the unspoken needs of a growing Millennial lifestyle we call ‘Urban Adventurers’,” said Mark Dipko, director, corporate planning, Hyundai Motor America. “This new crossover allows them all the expandable utility they need throughout their active week, from work-life professionalism, to social interests, to a whole variety of outdoor pursuits, without the typical compromises they have come to expect from the industry’s current product offerings.”
When Does It Go On Sale?
This is a pure concept, so there’s no on sale date, and no word whether Hyundai will actually build it. But there’s a better than even chance it will as the compact truck segment continues to re-emerge.