Do “December to Remember” Holiday Advertisements Work for Lexus and Others?

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Automobile manufacturers pull out all the stops a couple times per year to make the most of their sales potential.  One of the most apparent marketing initiatives always comes during the Christmas holiday season.  Lexus’ tag line is the “Lexus December to Remember” Sales Event.  Chrysler’s is called the “Big Finish 2014.”  A new study […]

Toyota Airbag Recall

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One of the nation’s leading automakers has been bitten by the recall bug. Toyota and the National Highway Traffic Safety Administration (NHTSA) have announced a recall campaign that includes nearly a half-million vehicles. You can count on BestRide.com for the latest major (over 100,000 units) safety recalls, automotive news and views, and millions of listings […]