Do “December to Remember” Holiday Advertisements Work for Lexus and Others?

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Automobile manufacturers pull out all the stops a couple times per year to make the most of their sales potential.  One of the most apparent marketing initiatives always comes during the Christmas holiday season.  Lexus’ tag line is the “Lexus December to Remember” Sales Event.  Chrysler’s is called the “Big Finish 2014.”  A new study […]

Why Are Everyone’s Headlights So Obnoxious?

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If you’ve operated an automobile over the last decade or so, you’ve probably been aware that headlights have become exceedingly obnoxious. Ford Super Duty drivers, in particular, must spend half their nighttime driving flashing oncoming drivers that, no, their high beams aren’t on, but their low beams are so blinding that it makes the high […]