Do “December to Remember” Holiday Advertisements Work for Lexus and Others?

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Automobile manufacturers pull out all the stops a couple times per year to make the most of their sales potential.  One of the most apparent marketing initiatives always comes during the Christmas holiday season.  Lexus’ tag line is the “Lexus December to Remember” Sales Event.  Chrysler’s is called the “Big Finish 2014.”  A new study […]

FIRST DRIVE: 2017 Chrysler Pacifica Hybrid

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Thirty years after they introduced the first minivan, Chrysler reinvented the segment with the introduction of the all-new 2017 Pacifica earlier this year. Now they’re adding a hybrid plug-in Pacifica to the lineup giving families the convenience of a minivan with the road trip-worthy fuel economy of a hybrid. Minivans aren’t the go-to family vehicles […]