The Worst Shifter Designs of 2017

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Since the early 1960s, we’ve had two kinds of automatic transmission shifters: The column shift and the floor shift in a console (forgetting the pushbutton TorqueFlite on the Plymouth Valiant). The last few years, shifter territory has turned into a Wild West, with manufacturers putting them all over the car, in any number of configurations. All three […]

Do “December to Remember” Holiday Advertisements Work for Lexus and Others?

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Automobile manufacturers pull out all the stops a couple times per year to make the most of their sales potential.  One of the most apparent marketing initiatives always comes during the Christmas holiday season.  Lexus’ tag line is the “Lexus December to Remember” Sales Event.  Chrysler’s is called the “Big Finish 2014.”  A new study […]

FIRST DRIVE: 2017 Chrysler Pacifica Hybrid

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Thirty years after they introduced the first minivan, Chrysler reinvented the segment with the introduction of the all-new 2017 Pacifica earlier this year. Now they’re adding a hybrid plug-in Pacifica to the lineup giving families the convenience of a minivan with the road trip-worthy fuel economy of a hybrid. Minivans aren’t the go-to family vehicles […]