Honda Ridgeline, Chrysler Pacifica, Chevrolet Bolt Earn 2017 NACOTY Titles

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The 2017 North American International Auto Show kicked off today with the announcement of the North American Car of the Year Awards. This year the awards grew to include not just a car and truck, but also a utility vehicle. The Honda Ridgeline nabbed Truck of the Year beating out hefty competition and was also […]

Do “December to Remember” Holiday Advertisements Work for Lexus and Others?

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Automobile manufacturers pull out all the stops a couple times per year to make the most of their sales potential.  One of the most apparent marketing initiatives always comes during the Christmas holiday season.  Lexus’ tag line is the “Lexus December to Remember” Sales Event.  Chrysler’s is called the “Big Finish 2014.”  A new study […]