We love this video teaser of the CT6 undergoing assembly at GM’s Detroit-Hamtramck plant, with its neat vignettes showing the promise of the Cadillac to come.
The CT6 hit the Super Bowl with a commercial that featured people who Cadillac consider to be daring. Now we’re getting dribbles of new information about the division’s new flagship sedan. If the car is as impressive as this quick video is fun to watch, then the CT6 should be a lock.
Special props for the camera mounted on the robot arm. Look Ma, I’m helping to weld!
Here’s the clip.
Hamtramck has a history of a heavy emphasis on technology; it opened in the mid-1980s with great fanfare for the advanced robotics that populated it. As with now, there was much hope placed on the Cadillacs, Buicks and Oldsmobiles that were set to debut as the first products from this forward-thinking plant.
It didn’t go so well. In fact, this headlong plunge into robotics ignored a cardinal rule of manufacturing, to not introduce too many variables at once. It was one of two of the tale of two GMs – at one end, the Fremont joint venture with Toyota that emphasized just-in-time manufacturing and careful attention to detail, and at the other a funneling of money into impressive-sounding technology that was vetted on the fly.
The contemporary automotive press was alive with stories of robots smashing windshields and acting like spoiled children throwing off-program tantrums.
Critics might have been easier on the manufacturing if the cars that first rolled out hadn’t been so underwhelming. The GM E-bodies – Cadillac Eldorado, Buick Riviera and Oldsmobile Toronado – were historically large personal-luxury coupes. But these new versions were drastically downsized for a projected mid-’80s fuel crisis that never came. So it was bad timing all the way around – too soon for this complex mix of robots with products that were far afield of what buyers wanted.
Looking back, we can see their point.
But we’re wiping all that away now. Hamtramck has been producing well-received and fine-quality cars like the Chevy Volt for years.
Cadillac has controversially moved its brain trust to Manhattan, and a new ad campaign has us thinking about daring thinking.
And the new car looks pretty good so far.
So forgive us these tics when bits of Cadillac’s more unfortunate decisions burble back to the surface. Robots in Hamtramck meant something different in the 1980s than they do now, and here’s hoping the CT6 will pull off the same transformation.
Tell us in the comments – what do YOU think of Cadillac’s upcoming CT6?