Cadillac took the opportunity to unveil its new CT6 flagship in a one-minute commercial run during the 87th Annual Academy Awards last night. The CT6 will be an Audi A8-sized, rear-drive sedan powered by a 3.0-liter twin-turbocharged V-6 with plug-in hybrid capabilities. The commercial featured not only the CT6, but five people intended to serve as examples of daring. Who are they? Take a look.
The commercial, entitled “The Daring: No Regrets” debuted during the Oscars last night.
It draws parallels between Cadillac’s reinvention of the brand and several other entrepreneurs, inventors and artists that broke their respective molds, including:
Jason Wu – Wu’s caption in the commercial is “How dare a fashion intern become an arbiter of style?” Wu wasn’t exactly a “fashion intern,” though. Educated at the most exclusive private schools in New England, Wu founded his own company making clothing for dolls at age 16. A year later, he was named creative director for Integrity Toys, before deciding to break into the fashion world, designing clothes with the earnings from his doll fashion business.
Anne Wojcicki – “How dare a Wall Street analyst fight disease with DNA?” reads Anne Wojcicki’s caption. Wojcicki is the co-founder and CEO of the “personal genomics” company 23andMe. She attended Yale University and graduated with a degree in Biology. She became a healthcare consultant with Passport Capital, and was later a healthcare investment analyst. In 2006, she co-founded 23andMe, a company that provides personal genome test kits so that consumers can more fully understand their risk of disease based on their DNA. In November of 2013, he FDA ordered 23andMe to stop marketing its Saliva Collection Kit and Personal Genome Service (PGS) because 23andMe had not demonstrated that they have “analytically or clinically validated the PGS for its intended uses” and the “FDA is concerned about the public health consequences of inaccurate results from the PGS device.”
Njeri Rionge – Njeri Rionge’s caption reads “How dare a hairdresser bring the internet to Africa?” Forbes called Njeri Rionge one of Africa’s Most Successful Women. Rionge is the founder of Wananchi Online, East Africa’s leading cable, broadband and internet-based telephone company. She started in business selling yogurt out of the trunk of her car to students on their 10 am and 4 pm school breaks at International School Of Kenya and Loretto Convent Musongari High School. Simultaneously, she was a hairdresser with many high net worth clients. She traveled to London on discounted courier tickets to purchase preowned luxury merchandise that wasn’t available in Kenya, reselling it to her clients.
Richard Linklater – “How dare a director take 12 years to shoot one film?” Richard Linklater was the most relevant person to the Oscars in Cadillac’s commercial, as his film Boyhood was up for an Oscar, losing out to Birdman. Many directors have taken years to shoot a single film, but none have filmed a movie in real time, showing the actors aging over a 12 year period the way Linklater shot Boyhood. Linklater also directed the movie Dazed and Confused and is credited with giving Matthew McConaughy his first major role in 1993.
Steve Wozniak – Arguably the most notable person in Cadillac’s commercial was Steve Wozniak, the electrical engineer who founded Apple Computer with Steve Jobs in the late 1970s. “How dare a college dropout invent the personal computer?” asks the caption. When Wozniak was awarded a degree in electrical engineering and computer sciences, he told the Los Angeles Times emphatically, “I never dropped out of college. I simply took a year off to earn money for my fourth year of school. And then my career kept going up.” Within five years of founding Apple with Jobs, Wozniak had enrolled at UC Berkeley, finishing his degree in 1986.
“This Cadillac will be the lightest and most agile car in the class of top-level large luxury sedans,” said Travis Hester, executive chief engineer, Cadillac CT6. “Using the lessons learned from our dynamic ATS and CTS product lines, we have developed an entirely new vehicle architecture for the CT6. It will employ a mixed material philosophy that combines the best and most efficient components optimized for each area of this new top-of-the-range car.”
The Cadillac CT6 will be assembled in Detroit, part of a previously announced $384 million investment in the Detroit-Hamtramck plant. Tools and equipment unique to the CT6 were installed recently at the plant. Production is slated to begin in the fourth quarter of 2015.