When you think of Kia you probably don’t think luxury. Kia is the stuff of affordability. It’s the brand you think of when you’re on a budget, especially if you haven’t take a good look at one in awhile. The all-new 2019 Kia K900 is here to change your perception of the Kia brand.
The K900 is a true luxury car and, yes, it is a Kia. This isn’t even a new model, but rather the second generation of this under-the-radar offering. It comes in one trim priced at $59,900, which is your first clue that this isn’t your typical Kia.
It received a facelift for 2019 that’s rather modest and is perfectly in keeping with a refined, luxury sedan. It has bold 19-inch alloy wheels, heated and power-folding outside mirrors, and puddle lamps to light the ground at night and guide your way.
Inside, the K900 greets you with Nappa leather seats that are heated and ventilated, heated steering wheel, and even heated outboard seats for rear passengers. There’s dual-zone climate control, a 17-speaker, 900-watt Lexicon Logic7 sound system, and a 12.3-inch color infotainment touchscreen with navigation. It looks and feels every bit the luxury car.
It drives like one, too, with a new 3.3-liter twin-turbo V6 engine that makes 365 horsepower with 376 lb-ft of torque. This is paired to a smooth 8-speed automatic transmission that does its job quietly unnoticed. The point of a luxury car is to coddle passengers and the smooth powerful ride of the K900 does the trick.
This engine is new to the K900, but it’s the same one found in the Kia Stinger, which was also a departure for Kia. Rather than luxury, it focused on being sporty with aggressive styling and solid handling to match the powerful engine.
Both the Stinger and the K900 aim to change people’s perceptions. Yes, Kia makes affordable cars that are great for folks on a budget, but it also makes sports cars and luxury cars. It might not be the first brand that comes to mind for those vehicles, but it’s a worthy contender.
The K900 is smooth, powerful, and comfortable with elegant styling perfectly suited to far more expensive sedans. That’s what makes this one truly stand out. There are plenty of luxury cars on the market, but you’ll pay a premium to park them in your driveway. Brands known for building luxury vehicles tend to price their lineups accordingly. Not so with Kia.
While a base price of $59,900 is far from cheap, it’s also far less expensive than its competitors. It all depends how much you want to impress the neighbors, or maybe simply how you want to impress them. If you want a brand that costs tens of thousands of dollars more, but is immediately associated with luxury, then knock yourself out. Impress the neighbors with that badge.
If you want a comparable car, but with a badge that isn’t so obvious, then go with the K900. You’ll still impress the neighbors once they find out how little you spent to get such a luxurious ride. You can even take them out to dinner to show it off with the money you saved.