You might be thinking this is some new variation of the Hyundai Genesis, but you’d be wrong. Sort of. Genesis is a whole new luxury brand from Hyundai and the G90 is their flagship sedan.
It’s difficult to reconcile the idea of Hyundai making a luxury car. They make great cars, but they’re affordable, practical vehicles. Even the fanciest version of the Hyundai Azera you can buy isn’t a luxury car.
None of that matters. Genesis is a genuine luxury brand and the G90 is a jaw-dropping sedan. It looks every bit the part with an elegant exterior and an interior that challenges the other guys to do better.
The interior is pure luxury with Nappa leather seats and a suede headliner that create a decadent passenger compartment. Seats are heated all around with ventilation for front passengers and 22-way adjustability for the driver. All that style is matched by comfort that will make you never want to get out of the car.
The infotainment system features a large 12.3-inch with navigation and a 17-speaker Lexicon sound system. Even the speakers are beautiful with an intricate perforated pattern that catches the eye and adds to the G90’s luxury appeal.
Power for the G90 comes from 3.3-liter twin turbo V6 engine with 365-horsepower and 376 lb-ft of torque. This is paired to an eight-speed automatic transmission that shifts so smoothly you won’t know it’s doing anything. All you’ll feel is well-managed power that makes this luxury sedan more than simply eye candy.
It includes a long list of advanced safety features as standard equipment. There’s electronic stability control with traction control and brake assist, automatic emergency braking with pedestrian detection, blind spot detection, rear cross traffic alert, and lane departure warning. It’s suite of 9 airbags includes a driver’s knee airbag. Again, this is all standard and doesn’t require adding on endless safety packages
Driving a luxury car is quite the experience. It’s solid and substantial without feeling heavy. Everything is effortless with steering that quickly responds to driver inputs and an engine that does its job without a fuss, like a butler in the background who anticipates your needs before you even have to ask. This is exactly the experience delivered by the G90.
But, this is still a Hyundai, right? No, it’s really not. The Genesis is a stand alone luxury brand and it deserves to be viewed as such. The only Hyundai-like aspect of the Genesis G90 is its price. The 3.3T Premium with all-wheel-drive starts at $70,600.
Let that sink in or a second. You can get an all-wheel-drive luxury sedan with all the performance, features, safety, and style of the other guys for only $70,600. It’s not cheap, but when you take a look at the competition, it’s an unbelievable bargain.
The biggest challenge buyers will face is getting past the fact that this is Hyundai’s luxury brand. Buying a luxury car is partly about the car and partly about the image. There’s a sense of having arrived when you buy one, but no one is going to recognize that Genesis badge on your hood.
That’s okay. Give it a little time. Genesis might be the new kid, but it’s making a big impression. If you’re considering a luxury sedan, then take a look at the Genesis G90. It’s a smart buy for the savvy luxury buyer. People might not know what you’re driving today, but give it time and they’ll be jealous they didn’t buy one first.