Nissan is focusing on trucks for 2017, and the Titan is literally a big part of that.
The Nissan Titan Crew Cab Platinum Reserve that showed up for review here in San Francisco hit a lot of buttons that truck buyers push – its 5.6-liter V8 was powerful, its responses were beefy and deliberate, and much of its trim literally mirrored your own image back to you. And, I couldn’t help but think of its trim name – Platinum Reserve – as being appropriate for a bottle of premium bourbon.
But San Francisco is not Nissan’s focus with the Titan; we’d look to a very different part of the US to find the Titan’s image center – Texas.
All full-sized pickup manufacturers have Texas on their minds. Ford, Chevrolet, Ram and Toyota all pay homage in various ways to the Lone Star state, and with Nissan making 2017 “The Year Of The Truck,” the company yesterday debuted the Texas Titan at the 130th State Fair of Texas.
Unlike some other Texas special editions, the Texas Titan is available in all 50 states. It’s a trim package available on the SV and SL trims of the both the Titan and Titan XD, in either 4×2 or 4×4 guises.
The Texas Titan’s trim is shiny, from the grille to the exhaust finishers, and the wheels are equally dazzling 20-inchers.
And there are lots of reminders of Texas. There’s a star…
…there’s the shape of the state, also with a star…
…and in case you missed it on the outside, your eyes fall to a reminder on the floor mat as you step up and in.
All Titans are built in the US, at Nissan’s Canton, Mississippi factory…
…and the Titan line continues to expand for 2017, with a Single Cab joining the Crew Cabs in the Titan and Titan XD lines. Nissan says these additions to the Titan lineup will help its truck cover 85 percent of the full-sized truck market.
Another Titan attraction for 2017 is a bumper to warranty that stretches its competitors’ 3-year/36,000-mile bumper-to-bumper warranties to five years and 60,000 miles. That’s not a small matter in cases where the truck will be put to hard use.
Our tested Titan Platinum Reserve 4WD Crew Cab was an ego stroker in its own right. The “dark chrome” 20-inch wheels in particular were as eye-catching as any we’ve seen as of late.
The Platinum Reserve’s interior is sumptuous, both in look and feel. The “wood tone” (read: not real wood) steering wheel was very attractive, with the added bonus of contrasting stitching. Climbing into the Platinum Reserve’s richness was a rewarding way to start the day.
There’s not much need for a full-sized truck for a city dweller, though it was good for a thrift shop furniture haul. SF’s steep hills just about flattened out against the 390-horsepower output of the “Endurance” (a name that Nissan trademarked, by the way) 5.6-liter V8, though a heavy foot yielded instant-mpg readings in the mid-single digits.
Titan buyers who prefer a diesel’s mileage to a gas V8’s would have to step up from the tested half-ton to the almost 3/4-ton Titan XD, which adds a beefier frame and 14.7 inches to the overall length.
Prices for the Titan Crew Cab S start at $35,975, including the $1,195 delivery charge, and the tested top-level Platinum Reserve 4WD rang up at $56,595. Those are some serious bucks for a pickup.
But the Titan is a serious truck, and Nissan is serious about matching the Titan’s image to its capabilities. While we in a US coastal city can appreciate its virtues, the Titan’s essence is rooted in the markets that care the most about pickups.