Press Room


As Bestride.com develops, we want to keep you in the know. Check back for news updates about our company and the industry. You can also take a look at the Reviewer's Guide to find FAQs, a guided tour of the site, and more information.


BestRide.com 2.0 Reviewer's Guide


About GateHouse Media

GateHouse Media, Inc., headquartered in Fairport, N.Y., is one of the largest publishers of locally based print and online media in the United States as measured by its 78 daily publications and 400 websites. GateHouse Media currently serves a total audience of more than 55 million unique visitors and 10 million households per month. GateHouse Media is traded in the over-the-counter market under the symbol GHSE. For more information about GateHouse Media visit gatehousemedia.com.

Online Car Shopping Today

Car shoppers are spending more and more time online before making a purchase. Seventy-one percent of consumers use the internet to shop for new and used vehicles, double the usage of any other source (PolkView, February 2011). Before the actual visit to the dealership, many users have spent hours on multiple websites-- researching, comparing, asking questions. Consumers spend more than 18 hours online researching new and used vehicle before purchase (PolkView, February 2011). Even after a purchase, users are going online to post photos of their new car and share their experiences at the dealerships; about one in every four buyers uses social media to discuss the purchase experience (Dealer.com report, January 2012). At the same time that online shoppers are demanding a straightforward (even enjoyable) experience, there is an increasing amount of relevant information out there and a growing number of websites competing for their attention. But more choices can mean sifting through an overwhelming number of websites, and there is still a need for a single, trusted source where the customer is supported for the entire journey, from idea to purchase, and beyond.

Introducing BestRide.com

BestRide.com is the new destination for online car shoppers, where customers will find everything they need in one place. BestRide.com offers nationwide inventory, the latest research tools, and a powerful search engine, allowing you to research and compare models with our buying guides, or target a search to find a specific car and the best dealer near you. You can even build your dream car and find out which local dealer has it ready to go. No matter where you are in the car-buying process, BestRide.com will help you find your next car.

BestRide.com offers:

  • Comprehensive Information – With vehicle ratings, reviews, and technical specifications across manufacturers, and a volume of inventory on par with any competitor, BestRide.com is the place for your car-shopping journey.
  • User-Focused Experience – Designed with the latest web technologies and a modern design, BestRide.com offers a simple and engaging, consumer-centric experience, and one that looks good no matter what device you are on.
  • The Latest Tools – We have partnered with the best content-providers in the industry to power the research and buying tools on our site, so users have all the information they need at every step, whether it’s configuring a car from scratch, reading the latest reviews, comparing different makes and models, calculating a loan, or mapping the dealers closest to you.

A Guided Tour of BestRide.com

Start Your Search – All you need to do is enter your zip code and you’re ready to start searching. Narrow your search by geographical distance, by make and model; search for new, used, and certified pre-owned cars, or any combination of the three. Let’s find your car!

Target Your Search

For a more focused initial search, begin your search at the advanced page. This is a good place to start if you are still open to different models, but are interested in specific features—for example, a fuel-efficient car, an SUV under $15,000, or a convertible with heated seats and satellite radio.

View Your Results

Scan your results to see what’s out there, refine your search in the left rail as needed, and save vehicles you want to compare later. If you’ve found what you’re looking for, click and continue to the vehicle description page, but you can also contact the dealership directly from here.

Scan the Results, Contact the Dealer

Reach out to the dealer without leaving the search results page. As soon as you’ve found a vehicle you’re interested in, click the Email Dealer button. A modal window will pop up and you are a click away from making contact with the dealer. Keep it simple by providing the minimum information or ask more specific questions in the optional section toward the bottom. And if you just prefer to call the dealer, the phone number and the stock number to reference are right there on the search results page.

Compare Several Vehicles

Start your comparison right from the search results page. Click the Compare checkbox to add a vehicle (up to three) to your comparison group, which will update dynamically in a box to the right of the results. Once you’re ready, click the Compare button at the bottom of your list.

Compare Several Vehicles

Given all models you could choose from and the dizzying amount of options associated with each, the ability to do side-by-side comparison is invaluable. Compare and contrast up to four cars at once, scanning, identifying and highlighting the features that are important to you. This tool will help you get closer to that perfect vehicle.

Browse by Make, Style or Location

As an alternative to a targeted search, try browsing a list of makes, vehicle styles, and locations. You can drill down to a specific state, see all the convertibles in your area, or return every local Subaru for sale in just one click. This page also lets you get a sense of the volume (note the numbers in parentheses) of vehicles in that category.

See Vehicle Description

Everything you need to know before reaching out to the dealer is here: photos & videos, a complete list of vehicle features, technical specifications, model reviews, dealer hours and location. Before your visit to the dealer take advantage of the loan calculator and the trade-in evaluator.

(The next seven slides take you through the tabs that appear just below the image gallery)

Vehicle Details Tab

Get a quick view of the most important information (price, mileage, etc) but also a full list of features; and whenever available, the description provided by the dealer.

Dealer Information Tab

Get the information you need for a visit to the dealership, including the address, hours of operation, a link to the dealer’s website, and a dynamic map.

Trade In-Value Tab

Want to know what your used car is worth? Use the dedicated tab, powered by Kelley Blue Book , to discover the trade-in, retail, and private-party values.

Finance Tab

Calculate a loan estimate right on the page using the simple car loan tool. Calculate to get a quick view of the balance, principal, and interest over the course of the loan.

Tech Specs Tab

For a detailed look at the size of the vehicle's interior dimensions, emission details, and specifications for the engine and chassis, check out the list on the Tech Specs tab.

Warranty Tab

Manufacturers offer different warranties, and it can be an important part of the decision making process. Find the warranty information for the vehicle you’re interested in at the Warranty tab.

Crash Ratings Tab

Safety is key, so it's important that BestRide.com offer access to this information. The Crash Ratings tab displays results from the Insurance Institute for Highway Safety (IIHS).

Read Our Buying Guides

For in-depth research on new models, visit BestRide.com’s buying guides. Expert reviews and recommendations, photos, full technical details, and pricing are all available to help narrow your search and make you an informed shopper.

Build Your Dream Car

Our car configurator tool guides you through the choices you have in building your new car, from exterior paint color to interior trim materials to onboard navigation system. When you’re done, review your customized vehicle and simply click a button to connect with local dealers that have your car in stock.

Side-By-Side Comparison

Go in depth and see how different cars stack up when you're researching new and recent models with the comprehensive, side-by-side comparison guide. Add up to four year-make-model combinations to understand what elements are standard and available for each car, from wheelbase to air bags to rain sensing wipers.

Find Your Local Dealer

Need to find the dealers closest to you? Search BestRide.com’s nationwide directory for a list and map of dealers in your area. Narrow your search by manufacturer, save the contact information, get Google map directions, or click through to see what inventory they have on their lot.

Future Directions

The BestRide.com team will continue to optimize the customer’s online car shopping journey, but we also have plans for innovation in several areas: Integrating social media (38% of new vehicle buyers use social media to research their next vehicle purchase - Dealer.com report, January 2012) and leveraging the wisdom (and purchasing power) of crowds; providing more local data for users around trends and pricing in their specific area; and a customized “My Garage” page, where users can save their favorite vehicles to the site, follow news on specific makes and models, get alerts about availability or price changes, and be reminded when their vehicle is due for servicing.

Summary

In all, BestRide.com aims to help users find their next car by giving them the tools they need at every stage of their car search, all on a cleanly-designed site built with the user in mind. Whether they are browsing the latest designs, researching models that fit their budget, or are ready to find a dealer and take a test drive, BestRide can help.

Contact Information

Product/Technical: David Prock, dprock@gatehousemedia.com, 781-433-6726

Public Relations: Robin Lorenzen, rlorenzen@wickedlocal.com, 508-626-4331

Frequently Asked Questions

Q. What regions does BestRide cover?
A. BestRide has nationwide coverage.

Q. Can private sellers place ads on BestRide?
A. Not at the moment, but this is something we plan to add.

Q. What is the “BestRide network”?
A. BestRide inventory also appears on partner sites, including Aol Autos and Car & Driver.