It’s rare that a new vehicle isn’t overhyped well in advance of its arrival.
Unlike some automakers who begin bragging about their products before they are finalized, or in some cases, before the company actually has a factory in which to produce them, Chevy kept its all-new Trailblazer quiet until it was ready to show the world the final product. And Chevy didn’t even pick an auto show at which to drop the new crossover. Instead, GM simply posted up the press release on a random Thursday in May. Chevy has used the “Trailblazer” name on two prior sport utility vehicles. One was a trim of the “Blazer” from the 1990s and the second, an SUV from the 2000s which was replaced by the 3-row Chevy Traverse.
The new Trailblazer crossover is on the smaller side of the marketplace. It will slot in between the subcompact Trax and the two-row Equinox. “The Trailblazer’s great design enables more personalization,” said Steve Majoros, director of Chevrolet passenger car and crossover marketing. “Trailblazer is a continuation of the design language for Chevy’s crossover family and extends our momentum into one of the industry’s fastest-growing segments.”
Safety sells in the family crossover segment, and the new Chevy Trailblazer will come packed with many advanced safety systems. Pedestrian Detection, Automatic Emergency Braking and Lane Keep Assist with Lane Departure Warning are all standard. Trailblazer will have optional Adaptive Cruise Control. It’s odd that Chevy is making this optional since it uses most of the same equipment that enables the standard safety system. The Trailblazer will also be the most affordable GM product with the company’s High Definition Rear Vision Camera that debuted about three years ago in a Cadillac Crossover.
“These features deliver added confidence and peace of mind behind the wheel, helping drivers monitor the vehicle’s surroundings and the driving environment with an available combination of camera, short-range radars and ultrasonic sensors,” said Majoros.
The all-new Trailblazer is actually GM’s second crossover product release this week and it is no coincidence. Buick announced it is adding the new Encore GX to its lineup of imported two-row crossovers originally planned for other markets. Both the Chevy Trailblazer and Buick Encore GX arrive at the same time as well, in early 2020. We don’t have any specifications for the new GM compact crossovers but expect a small four-cylinder turbocharged engine and optional all-wheel drive.