Lawrence Technological University (LTU, Southfield, MI) student Daniel Kangas wins major award for elegant car design from scratch. Kangas participated in a semester-long design competition sponsored by SRG Global.
Kangas’ winning design will become SRG Global’s virtual car, and will be used on the company’s Website, and incorporated into the company’s suite of mobile applications as a way to showcase its products and finishes.
SRG Global manufactures grilles, nameplates, rocker panels, door handles, body side moldings, and other decorative trim and is a global supplier of chrome plated plastic parts and high-value coatings.
The award was presented by Patrick Ayoub, SRG Global Creative Director of Design and Marketing, during the Motorcity Automotive Industry Night (MAIN) Event on Sun., Jan. 12, amid the artful ambience of Detroit’s beautifully restored Orchestra Hall.
The brainchild of Ayoub and Keith Nagara, Director of Transportation Design at LTU, the project challenged students to design a SRG Global-branded vehicle that incorporated the company’s products as well as future technologies and trends.
“We chose to work with LTU because Keith Nagara’s program focuses on both the aesthetic and feasibility factors of design,” said Ayoub. “This was an important consideration since we were asking the students to develop a car that is both future forward and able to realistically showcase all of the components SRG Global is producing today.”
Similar in approach to a coach builder design studio, the students were challenged with the difficult task of designing a car from scratch, without affiliation to a known automotive brand.
“Professional automotive designers get an opportunity once in a lifetime, if they are lucky, to design a vehicle from a clean sheet of paper similar to the coach builders of the crafts era,” said LTU’s Nagara. “The Coach Builder Award perfectly characterizes the project to the level of design perfection that was required from the proportions of the vehicle concept down to the details of the components – just as the great masters started the process on automobiles in the craft era. We feel very privileged to have our students get that unique opportunity at LTU.”
Kangas received $1,500 for the winning design. In addition, three runners-up were named. Jacob Lanyon was named first runner-up, receiving $500, and Greg VanderVoord and Ahmed Ghahmloush were named second and third runners-up, respectively, each receiving a $250 award.
You can see their work everywhere from washing machines to the most famous cars an not realize the work that goes into brand identity. Chrome is part of the DNA of cars and this is where SRG Global shines, not only in elegant design but quite literally with the way they coax chrome to visually make products ‘sizzle’.
SRG Global Inc., a Guardian company, is one of the world’s largest manufacturers of chrome plated plastic parts for the automotive, commercial truck and household appliance industries, with a manufacturing presence in major world markets including North America, Western and Central Europe and China. The company is headquartered near Detroit in Warren, Michigan.
Through its Advanced Development Center in Taylor, Michigan, SRG Global works to enhance manufacturing processes and accelerates development and delivery of the next generation of materials and coating technologies.
The result is the creation of products that provide not only the decorative attributes eagerly sought by designers, but that are also engineered for greater surface durability, structural integrity and enhanced functionality. For more information, visit srgglobal.com