With the pending release of the greatly anticipated continuation of the Star Wars saga in December 2015, the onslaught of toys, comic books, clothing, and virtually every other type of item that one can imagine is inevitable. Fiat Chrysler Automobiles (FCA) announced at the end of last week that they too intend to jump on the Lucasfilm/Disney/Mattel Toys bandwagon.
They intend to do this by offering a limited number of Star Wars Storm Trooper inspired Dodge Chargers. It seems that the Charger presents an image which experts feel is just menacing enough to pull off the look that is loosely based on the Mattel Hot Wheels version of the Storm Trooper cruiser. Hot Wheels officials said they picked the Charger because it “embodies the look and feel of the Hot Wheels Storm Trooper diecast car and is sure to turn heads when traversing on the streets of NYC on Force Friday.” You can’t argue with its low slung roof line and predatory stance, and the grille seems to snarl at onlookers like a – well like a Storm Trooper.
The Detroit based automaker produced eight Storm Trooper Chargers for a promotional event that saw Hot Wheels and Uber join forces to celebrate the toymaker’s “The Force Awakens” merchandise debut. Lucky Uber customers were treated to a ride in one of the Storm Trooper Chargers and received a Hot Wheels version of the car for free by using the code HOTWHEELSFF. A Fiat Chrysler Automobiles spokeswoman said the Hot Wheels collaboration is a one-time promotion that is independent of the company’s recently announced promotional partnership with Lucasfilm for the upcoming movie.
The eight Storm Trooper Chargers include one Hellcat. As you may recall, the Hellcat features a innovative 6.2-liter supercharged HEMI engine that makes 707-horsepower. It can accelerate from 0 to 60 mph in only 3.4-seconds. It is recognized as the fastest and most powerful sedan on earth (and now possibly in a galaxy far, far away).