SALES: Alfa Romeo 4C to Disappear by 2020?

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2015 Alfa Romeo 4C EXT

News that Alfa Romeo was returning to the US market was met with much rejoicing. When the Alfa Romeo 4C made its debut, the rejoicing continued, but apparently that didn’t translate into sales. The latest news is the car will be going the way of the dodo by 2020.

It’s been all of a year since the car debuted, but Autoline is reporting that the next generation of the car has been cancelled due to those slow sales. It was never expected to be a huge seller, but the numbers have been truly dismal.

So far this year they’ve sold only 309 units, which is a 3 percent drop compared to the same period last year. According to MotorTrend, the 4C also suffers from high production costs thanks to a carbon monocoque. Slow sales and high costs do not make for a good combination.

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Alfa Romeo made its return to the US after an absence that started back in the mid-1990s. That’s 30 years, but the brand still held a warm place in the hearts of automotive enthusiasts.

The introduction of the 4C was a big deal, but there are only so many people in the market for a mid-engine sports car. It’s more about driving and less about coddling passengers, which further narrows its appeal.

It might be the only Alfa Romeo out there right now, but not for long. The Giulia is set to arrive later this year. This sports sedan has the potential to appeal to a much wider audience. There’s also the company’s first crossover, possibly named Stelvio, which is also in the works.

FCA said in its most recent business plan that the Alfa Romeo line-up will be complete by 2020, so axing the 4C could be a final part of their grand plan. It might seem premature for a car that’s had all of a year to generate fans but look at it this way. The 4C only outsold the Dodge Viper by 11 units, and that car is also going out of production. The 4C just isn’t selling.

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These reports are still a little vague and nothing is officially official from FCA. It’s possible that it might just be the convertible or coupe and not both that are being axed, but it’s just as possible that it’s the entire model.

If the Alfa Romeo 4C is on your list, then you should probably move up your timetable and buy one sooner rather than later before they’re gone for good.

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Nicole Wakelin

Nicole Wakelin