Formula 1 is no longer using grid girls beginning with the start of the 2018 FIA Formula 1 World Championship season. The people in charge apparently woke up and realized it’s 2018 and using beautiful women to sex things up and attract a larger audience is unsavory.
Given the current state of things, it’s not surprising at all that Formula 1 decided it was about time to say goodbye to grid girls. These women were there solely to serve as eye candy for what is a largely male audience, but there are plenty of women who enjoy motorsports, too.
They probably didn’t have the same reaction to grid girls as male spectators, but since this is a guy-centric sport, it took until now for the Formula 1 folks to make the change. According to Formula 1:
“While the practice of employing grid girls has been a staple of Formula 1 Grands Prix for decades, we feel this custom does not resonate with our brand values and clearly is at odds with modern day societal norms. We don’t believe the practice is appropriate or relevant to Formula 1 and its fans, old and new, across the world.”
So, pat on the back Formula 1 folks for doing something that should have been done long ago. It’s better late than never, but it’s also a sad statement of how out of touch the organization is with those societal norms they mentioned.
It’s 2018. Objectifying women has been something of a no-no since, well, probably before many of the last crop of grid girls was even born. This is something that should have ended years ago, so despite being pleased that they’re making the change, I can’t help but roll my eyes at the whole thing.
Did the folks at Formula 1 really just come up with this idea yesterday? All of a sudden, some brilliantly observant guy thought, “Hey, you know, that whole grid girl thing is so 2017. We should probably get rid of them.”
It’s more likely that they kept things as they were because most of the fans liked it until they felt they had no choice. The #MeToo and Time’s Up movements make this sort of thing look not just outdated, but downright offensive.
Kudos to Formula 1 for ending the practice of using grid girls, but shame on them for waiting this long to do it.