The Ford GT is an exclusive supercar that was built in extremely limited quantities. It wasn’t first-come, first-served if you wanted to get your hands on one. Ford picked who was allowed to buy the GT and was rather selective. Unsurprisingly, anyone who resells one on the open market stands to make a lot of cash. John Cena sold his GT after just a month of ownership and Ford is displeased.
There were 7,000 people who signed up to purchase this car when Ford opened orders, each knowing it would ultimately be Ford’s call whether or not they got the car. In the end, only 500 people were chosen and that pool included a few celebrities, like Cena. It was a nice piece of marketing to have celebs driving around in Ford’s super exclusive supercar.
Cena got his car on September 23, 2017 and then sold it on October 20. Now, for many people who bought the GT, they can do whatever the heck they like with the car. Of course, if they do turn around and instantly sell it, then there’s a good chance they won’t be chosen by Ford to buy their next hot car.
Some buyers, including Cena, signed a contract saying they wouldn’t sell the car for two years. That’s what has Ford’s knickers in a twist. The superstar wrestler talked to Ford and said he wanted to set things to rights, but Ford is not satisfied.
Ford filed a lawsuit against Cena saying that by breaking the terms of the contract he signed, Cena made a profit unfairly. Ford also claims they suffered damages including the loss of brand value, ambassador activity, and customer goodwill.
Imagine for a moment that you were one of the 6,500 people not chosen to buy the new Ford GT. Now imagine you see some celebrity getting one and then turning around and selling it for a chunk of change just a month after delivery. That might make a potential customer a tad unhappy.
Ford says that although Cena was happy with the car and gave it good reviews, he sold it because he’s in debt and needed the money to pay his bills. It’s a good reason to sell off your shiny new supercar, but when there’s a contract saying you can’t sell it, then you’re going to have problems.
The lawsuit is still pending so we’ll have to wait and see what the court decides when it takes a look at the case.