Ford, Hyundai Plan Prius-Fighters While Toyota Telegraphs a New Model

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prius_persona_mainThough a lot of cars with brilliant new ideas have come along in the last few years, the Toyota Prius is still the best-selling green car on the planet. To capture a different kind of green, both Ford and Hyundai are eschewing full electrics for hybrid models that compete directly with Toyota’s popular fuel-sipper. And Toyota itself is telegraphing plans to build an all-new Prius.

Reuters reports that two sources with knowledge of the company’s plans revealed that the compact car will be “Ford’s first ‘dedicated’ hybrid – that is a vehicle designed to be marketed exclusively as a hybrid, rather than a variation of an existing gasoline model, such as the automaker’s Fusion hybrid, the sources said. The as-yet-unnamed vehicle will be built just outside Detroit.”

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Meanwhile, Autoblog.com is publishing spy photos of what it thinks is a dedicated hybrid car aimed directly at the Prius from Hyundai. “Our photographers believe these mules hint at an all-new hybrid model, which makes us think of the Blue Will concept from the 2010 Detroit Auto Show. At the time, Hyundai said the concept could be a preview of a future dedicated hybrid that would compete with the Prius.”

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With all that competition on the horizon, John Gorham at TorqueNews.com indicates that Toyota’s launch of the new 2015 Toyota Prius Persona special edition is evidence that an all-new 2016 model is on the way. “Automakers all have their traditions and rolling out a ‘Special Edition’ shortly before the introduction of an entirely new model is one of them. Toyota’s 2015 Prius Persona Series should do the trick for Toyota.” 

 

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Craig Fitzgerald

Craig Fitzgerald

Writer, editor, lousy guitar player, dad. Content Marketing and Publication Manager at BestRide.com.

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