There’s a pretty good chance that you’ve seen the latest installment in the the Fast and Furious movie franchise. Furious 7 has been the box office king since its release and it looks like its run at the top in the US will come only at the hands of a bunch of costumed superheroes this weekend. In China, however, it’s the highest grossing movie ever.
Let’s just be clear. It’s not the highest grossing movie of the month or of the year. It is China’s highest grossing movie ever in the history of ever. You might think it’s just a car movie with a bunch of crazy stunts that would never work and a plot loosely tied together with only a few flimsy pieces of twine, but it is a huge hit.
According to The Hollywood Reporter, Furious 7 has managed to overtake the previous record of $320 million which was set by Transformers: Age of Extinction last year. That’s sort of a car movie too, albeit one where the cars are sentient robots, but close enough.
Furious 7 has grossed $325.8 million in just 15 days of release and shows no signs of slowing down. There’s a big May holiday coming up in China which means more folks will be heading to the theaters, boosting that number even higher.
Part of the reason for the film’s big success is how it was distributed in China. It had 398,897 screenings and 11.517 million admissions that let it become the record holder in the country.
Film distribution works a little differently in China so simply by getting into a lot of theaters a movie has a good chance of becoming very popular. Furious 7 is all over the place, helped by the fact that the Chinese state has a 10% stake in the movie through China Film Group.
It also got a boost from the appearance of Vin Diesel, Jason Statham, and Michelle Rodriguez at a promotional event in Beijing. Diesel even hinted that the next installment in the film might be shot in China. Yes, you heard that right. The next film has has already been announced and it even has a release date of April 14, 2017.