CONCEPTS: Hyundai Vision G – Chivalrous Understatement

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Chivalry denotes behavior that’s respectful and classy, and those traits are among those Hyundai has worked to imbue in its new luxury concept, the Vision G.

Vision G Coupe Concept

The 2015 Pebble Beach Concours d’Elegance will play host to many fabulous cars, and Hyundai is jumping on the opportunity to showcase its latest design thinking with the Vision G concept.

Celebrated former Audi designer Peter Schreyer oversees Hyundai and Kia design, and he notes that while the Vision G had input from all of Hyundai’s design locations, the US arm led the effort.

The idea here is to focus on chivalry, which Hyundai defines as not needing to scream be noticed or respected.

“The design is our interpretation of the idea that Hyundai breathes into all of its vehicles,” Schreyer says, adding that “you don’t need to be over the top in terms of glitz and stereotypical luxury cues.”

That’s true in some ways, but we’re definitely seeing some Bentley cues in the grille tines…

Vision G Coupe Concept

as well as in the cross-stitched leather.

Vision G Coupe Concept

Hyundai says the Vision G has a slingshot shape, one that looks constantly in motion. And they’re right – it looks taut and poised to spring.

Vision G Coupe Concept

The Vision G is a true hardtop with a roll-down B-pillar, and so it has a particularly clean look. The chrome wing behind the door is unexpected.

Vision G Coupe Concept

The fascia is coolly aggressive, and the boomerang-shaped lower trim gives it firm grounding.

Vision G Coupe Concept

Headlights have a serious gaze. The repeating boomerang shape also gives it a sense of forward movement, as if you’re seeing it as it passes by.

Vision G Coupe Concept

Wheels walk the line between wide-open and ornate. Odd that the photographer who shot these decided not to focus on Hyundai‘s logo.

Vision G Coupe Concept

Inside, the Vision G continues the theme of “respectful luxury” with flowing shapes and well-integrated details.

Vision G Coupe Concept

Neat that the ignition button in pulled into the horizontal trim, and the swing-up climate control display is interesting.

Vision G Coupe Concept

The console has what appears to be a block of wood…

Vision G Coupe Concept

…while the side panels have stylish swoops of it. The speaker grilles are quite festive.

Vision G Coupe Concept

Same pattern on the front grilles.

Vision G Coupe Concept

The overhead console has a liquid look.

Vision G Coupe Concept

Simplicity marks the white steering wheel and its bright switchgear.

Vision G Coupe Concept

As with most concept cars, the Vision G is here to show its company’s design direction. Hyundai‘s previous generation was a bit overstyled, with dramatic swoops and curves.

By contrast, it’s nice to see the Vision G’s quieter elegance, and we look forward to seeing its themes filter into Hyundai‘s production vehicles.

The Vision G makes its Pebble Beach debut on Sunday, August 16.

Vision G Coupe Concept

Tell us in the comments – what do YOU think of Hyundai’s Vision G concept?

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