Chivalry denotes behavior that’s respectful and classy, and those traits are among those Hyundai has worked to imbue in its new luxury concept, the Vision G.
The idea here is to focus on chivalry, which Hyundai defines as not needing to scream be noticed or respected.
“The design is our interpretation of the idea that Hyundai breathes into all of its vehicles,” Schreyer says, adding that “you don’t need to be over the top in terms of glitz and stereotypical luxury cues.”
That’s true in some ways, but we’re definitely seeing some Bentley cues in the grille tines…
as well as in the cross-stitched leather.
Hyundai says the Vision G has a slingshot shape, one that looks constantly in motion. And they’re right – it looks taut and poised to spring.
The Vision G is a true hardtop with a roll-down B-pillar, and so it has a particularly clean look. The chrome wing behind the door is unexpected.
The fascia is coolly aggressive, and the boomerang-shaped lower trim gives it firm grounding.
Headlights have a serious gaze. The repeating boomerang shape also gives it a sense of forward movement, as if you’re seeing it as it passes by.
Inside, the Vision G continues the theme of “respectful luxury” with flowing shapes and well-integrated details.
Neat that the ignition button in pulled into the horizontal trim, and the swing-up climate control display is interesting.
The console has what appears to be a block of wood…
…while the side panels have stylish swoops of it. The speaker grilles are quite festive.
Same pattern on the front grilles.
The overhead console has a liquid look.
Simplicity marks the white steering wheel and its bright switchgear.
As with most concept cars, the Vision G is here to show its company’s design direction. Hyundai‘s previous generation was a bit overstyled, with dramatic swoops and curves.
By contrast, it’s nice to see the Vision G’s quieter elegance, and we look forward to seeing its themes filter into Hyundai‘s production vehicles.
The Vision G makes its Pebble Beach debut on Sunday, August 16.
Tell us in the comments – what do YOU think of Hyundai’s Vision G concept?