In February Chevy’s family car sales were horrible. On the other hand, its truck sales were through the roof. Has Chevy returned to its old ways?
When General Motors released its sales figures for the month of February, it took us a day or two to see the story behind the numbers. Chevy’s car sales were not just bad. They were terrible. The Impala, Malibu, and Cruze all had double-digit sales declines compared to last February. Not in a combined total. Each model was down. This is not a single month event. For the year, all three car models have seen significant declines.
By comparison, Chevy’s truck and full-frame SUV sales are going bonkers. The full-size Silverado Pickup was up 24% in February despite the all-new Ford F-150 arriving with its new aluminum skin on dealer showroom floors. This is the third month in a row that GM trucks grew at that pace. The Suburban doubled its February sales rate. The Tahoe was up 49%. Both are up dramatically for the year. The all-new Chevy Colorado is also doing very well. Chevy is still ramping up to its full potential, but sales of 6,500 units of the small truck mean it outsold every model from the Buick brand, every Cadillac model, and it outsold the Camaro, and the Corvette which have not seen sales dips. This sort of begs the question, why the heck did Chevy ever quit making the Colorado?
GM’s VP of US Sales, Kurt McNeil, summed up the month by saying “Six months into its launch, the Chevrolet Colorado is the industry’s fastest-selling pickup, regardless of brand or model year,” he added. “The Silverado had another great month, with sales, market share and average transaction prices up sharply. And when you add the GMC Sierra and Canyon to the mix, GM’s year-over-year pickup deliveries increased 37 percent. That follows January’s 42 percent increase and December’s 43 percent increase.”
Hinting that this sales result is not entirely an accident McNeil also said “Our new SUVs and crossovers, combined with the three-pickup strategy we outlined more than a year ago, are dovetailing perfectly with the growing U.S. economy and a stronger job market.”