All-New 2016 Nissan Titan Wins Coveted Truck Award – First Of Many?

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After two days of driving more than 90 vehicles, nearly 70 automotive journalists bestowed the coveted Truck of Texas award on the 2016 Nissan Titan. This is the first time Nissan has won the award.

_DSC0415The Truck of Texas award has considerable weight among truck fans and automakers, thanks to Texas’s standing as the largest full-size truck market in the world. The  Titan beat out a strong field of competitors, including Ford’s all-aluminum F-150, Ram’s popular 1500 and the Chevrolet and GMC twins Silverado and Sierra, and the Toyota Tundra. It also likely signifies the Titan could take home many more awards.

Along with the Truck of Texas award, Nissan was awarded with the Best Powertrain Award with their Cummins 5.0L V8 Turbo Diesel and Aisin transmission. The Titan XD Pro-4X won best off-road pickup; and the Titan XD Platinum Reserve won luxury pickup truck.

Fred Diaz, senior vice president, Sales & Marketing and Operations, U.S.A., Nissan North America, said, “Of the hundreds of thousands of miles driven during the development of the all-new 2016 Titan XD, the miles driven by the truck experts of the Texas Auto Writers Association were the most critical miles driven to date as we prepare to launch our new truck,” said Fred Diaz, senior vice president, sales and marketing and operations U.S.A., Nissan North America. “This prestigious Truck of Texas award gives us tremendous validation heading into the Titan XD launch in December. We are humbly honored to accept this award.”

During the two day competition, the Nissan Titan went head to head with a large variety of full-size trucks from nearly every truck maker except for Honda. Ford, GMC, Chevy, Ram and Toyota brought out a slew of different trucks with varying trim levels and features. Auto journalists from Texas and other parts of the country then evaluated these trucks on an at-times rigorous off-road course as well as on-road driving.

As a voter in the awards and talking with other journalists at the event, it was clear Nissan’s efforts to get the Titan to the event and the truck itself both factored into the voting. Quite literally, Nissan put some of their final touches on their pickups the days before the event and loaded them on a Semi from their Arizona proving grounds. Also, while I can’t share driving dynamics at this time due to a press embargo, let’s just say the truck didn’t disappoint.

The Nissan Titan beat out a tough field that included:

Mid-Size Pickup Trucks

Full-Size Pickup Trucks



Tim Esterdahl

Tim Esterdahl

Hailing from Western Nebraska, Tim has covered the automotive industry for many years. He has written for a variety of outlets including Truck Trend,, and others. He is a married father of three and an avid golfer.