The midsize truck market is booming with increasing competition from new offerings like the Jeep Gladiator and Ford Ranger. That was Chevrolet’s cue to update the Colorado pickup with a new design and new features.
The Colorado lineup will now show greater differences from trim to trim and there’s a new Sand Dune Metallic paint option for the Z71 and ZR2. Every Colorado gets a revised version of the Chevrolet bowtie and there’s a new “Chevrolet” embossed tailgate.
“We’ve sold 520,000 Colorado pickups in five years through a relentless, foot-on-the-gas approach to product and feature updates,” said Bob Krapes, director of marketing, Chevrolet Trucks. “With its new-look front end and tailgate, Colorado will now have a more aggressive appearance to match its award-winning capability.”
There are updated center bars, lower fascias, and front skid plates for the WT, LT, and Z71 trims. The bowtie on these trims gets an update too with all-gold for the WT and LT and black for the Z71.
The ZR2, which is the off-road trim in the Colorado lineup, gets a look more in line with its capability and will be the only Colorado trim with an all-new, lettered “Chevrolet” front fascia. This not only differentiates it from the rest of the Colorado trims, but gives it stronger presence.
Standard features on the ZR2 include Multimatic DSSV position-sensitive dampers, standard front and rear electronic locking differentials, 2-inch suspension lift, 3.5-inch wider track, off-road rocker protection, and cast iron control arms. There is also an Autotrac transfer case, multiple skid plates, and new this year are red tow hooks.
The 2021 Chevrolet Colorado makes its public debut at the 2019 Method Race Wheels Laughlin Desert Classic this month driven by Hall Racing. The ZR2 trim will make its debut in Las Vegas at SEMA. The updated Colorado is set to go on sale next year with pricing announced closer to when it starts production.