Nissan started its Calling All Titans campaign one year ago in an effort to recognize and support those who use trucks to help others. This includes Habitat for Humanity, the National Park Foundation, the American Red Cross, and a remarkable individual named Jamie Schou.
Jamie was diagnosed with a rare and aggressive form of cancer. His fight against the disease led him to create The Send It Foundation, a non-profit that helps young people fight cancer through the joy of outdoor adventures.
Jamie lost his fight with cancer in 2014 at just 35-years-old, but his family keeps his spirit alive through his foundation and his 2006 Nissan Titan, which still holds his business cards, spare change, and CD collection. The truck was important to Jamie and is now used as the “Send it Titan” for the program’s adventures.
The truck needed a lot of work in 2018 and the foundation didn’t have the money to cover repairs. Through a chance meeting with Nissan employees at a tradeshow, Nissan found out about Send It and Jamie’s Titan. The company decided to help and now the Titan is still on the road, supporting the foundation and keeping Jamie’s memory alive.
The Send It Foundation has completed 31 programs and helped 150 cancer fighters with no plans to slow down. Instead, the foundation continues to forge ahead, providing a way for cancer fighters to fight, heal, and move forward with a little help from the outdoors. It’s been 13 years and 200,000 miles and the Send It Titan is still going strong supporting the work Jamie started.
The Send It Titan can be found in the mountains hauling skis and snowboards or at the beach loaded up with surfboards. Jamie created memories for himself and his family with the help of his Titan. Now that same truck is helping create memories and foster healing for other cancer fighters.