Get ready — coming to the Motor City, in just under one week, the 25th annual North American International Auto Show. As electricians and carpenters scramble to put the finishing touches on millions of dollars worth of extravagant automotive displays, everybody who is anybody in the world of automotive media is wrapping up loose ends and preparing to head to Detroit, Michigan.
It all starts with press days on January 13 and culminates by opening to the public for nine days, from January 18 through 26. In between, the automotive world will be treated to all of the pomp and circumstance associated with a grand occasion celebrating over 50 worldwide debuts, the unveiling of a handful of ultra-modern concept vehicles, and presentations from every major automaker. In addition, the city of Detroit will undergo a tremendous economic boost from both tax revenues and the hospitality industry.
For two days (January 13 and 14) automotive media will have the opportunity to be wooed by the world’s finest automakers. My distinguished cohorts in the media will no doubt play hard-to-get, even feign a lack of interest, but in the end they will drink up every drop of revolutionary design and high-tech engineering so graciously delivered by the car making community. Yes, every major automaker will be looking to put their best foot forward offering the best of the best and newest of the new. Look for groundbreaking articles and eye-popping images from Detroit during press days.
January 15 and 16 is reserved for automotive industry personnel (over the age of 12 years), who are willing to purchase a $95 ticket. Sponsored by the Detroit Auto Dealer’s Association (DADA), these two days are a time for industry personnel to come together and build relationships which will take automobile innovation to the next level. Key executives from technological industry giants will have an opportunity to ply their wares to top auto industry executives, and vice-versa. There is no limit to the positive effect of industry days, as over 2,000 corporations are represented and 28,000 of the brightest minds in the automotive industry come together under one roof.
Join several thousand of your closest automotive industry and media friends at the 25th Annual NAIAS Charity Preview to be held January 17 at 7:30 p.m. Tickets are $350 ($340 is tax deductible) which goes to benefit southeastern Michigan children’s charities. The Charity Preview has raised over $91 million through the years; $3.9 million last year, alone. Immediately following the Charity Preview, prepare for an evening with popular music sensation Sheryl Crowe who will give a full concert of her best hits. In the past artists such as Celine Dion and the Barenaked Ladies have performed several songs but the DADA has contracted Ms. Crowe for an entire concert, hoping that more Charity Preview attendees will stay for the show instead of choosing to take their dinner and entertainment dollar elsewhere.
This is it — the big show. Tickets are $13 for adults, $7 for children from 7 to 12 and senior citizens, children under 7 are free with a paying adult and the show is open from 9 a.m. until 10 p.m. January 18 through 25 and from 9 a.m. until 7 p.m. on January 26. This promises to be one of the biggest shows of the year. You don’t want to miss a moment, so follow along with BestRide.com
Scheduled Worldwide Debuts:
- 2015 Acura TLX
- 2015 Chevrolet Corvette Z06
- 2015 Cadillac ATS coupe
- 2015 Chrysler 200
- 2015 BMW 2-series
- 2015 BMW M3, M4
- 2015 GMC Canyon Midsize Pickup
- 2015 Ford F-150
- 2015 Honda Fit
- 2015 Hyundai Genesis
- 2015 Kia K900
- 2015 Mercedes-Benz C-class