5 Model Names Lincoln Should Revive

Posted by

Let’s face it, Lincoln: Nobody knows what your products are with that dumb “MK-Whatever” naming convention. If the debut of the Continental Concept tells you anything, it’s that people will talk about a car if they know what it’s name is. For the cost of a bunch of badges, Lincoln could rename all of its vehicles with things that sound better than the “em-kay” names they have now.

Old Name: Lincoln MKZ
New Name:
Lincoln Capri (1952-1959)

1280px-2013_Lincoln_MKZ_Hybrid_--_2012_NYIAS

Lincoln used the Capri name long before Mercury did, way back in 1952. In 1957, the Capri became the entry level model when it underwent a complete bodywork revision. It’s a perfect name for the entry-level MKZ.

1024px-1956_Lincoln_Capri

Old Name: Lincoln MKS
New Name: Lincoln Premiere (1956-1960)

1024px-2013_Lincoln_MKS_--_2012_DC

Not that the MKS is anywhere near the flagship that the new Continental is, but your full-size luxury car should have a full-scale luxury name. the Premiere was a gorgeously styled automobile a notch above the Lincoln Capri in 1958.

1024px-1957_Lincoln_Premiere_-_Flickr_-_skinnylawyer

Old Name: Lincoln MKX
New Name: Lincoln Aviator (2003-2005)

1024px-Lincoln_MKX_--_11-10-2011

Lincoln only built its badge-engineered Explorer for three model years and never gave it a chance to resonate in the marketplace. Aviator is a great name that works for sunglasses as well as it works for Ford Edge-based crossovers. It was the last decent name anybody at Lincoln ever came up with.

1024px-LincolnAviator

Old Name: Lincoln MKT Town Car
New Name: Lincoln Lido (1950-1951)

1024px-Lincoln_MKT_NY

The MKT was a horrible name, only made worse by the tacked on “Town Car” on its badge after the demise of the ACTUAL Town Car in 2011. Lincoln used the name “Lido” on its L-Series cars for one year on its cool, suicide-door competitor to the fastback Cadillacs appearing in 1949.

Lincoln_Convertible_Coupe

Old Name: Lincoln MKC
New Name: Lincoln Cosmopolitan

'15_Lincoln_MKC_(MIAS_'14)

We love everything about the MKC except its name. The Cosmopolitan appeared in 1949 and hung in there until 1954. Cosmopolitans featured “frenched” headlamps for a super-cool custom look heavily influenced by the custom car culture of the era.

1280px-Beit_Weizmann_WLM_2013_ovedc_A_-_12

 

 

Share:
Craig Fitzgerald

Craig Fitzgerald

Writer, editor, lousy guitar player, dad. Content Marketing and Publication Manager at BestRide.com.

Leave a Reply

CAPTCHA

*