The Scion brand is finished, and its cars will be re-branded as Toyotas. That’s good, because the iM should have been a Toyota from the start.
The Scion brand is finished, but that doesn’t mean you won’t still be able to get your hands on their cars. The brand’s demise was announced back in February, but several models will live on in 2017 with new names as part of the Toyota lineup.
Word came late yesterday that Toyota would kill the Scion brand. Toyota made it official this morning. For many reasons, that is a shame.
There’s lots of “we planned it this way” in the press release, but the hard truth for Toyota is that the sales numbers just weren’t working for a standalone brand. As of today, Scion goes the way of Saturn, Pontiac, Oldsmobile and Hummer.
I’ve just come away from a week in the new-for-2016 Scion iA. It’s going to change the way a lot of people look at subcompact cars. That’s a good thing — unless you’re a competing subcompact car.
As hipsters have given way to yuccies (young urban creatives), the Scion C-HR concept aims to appeal directly to that newly defined market.
Scion has been quiet lately, but they introduced two new models for 2016 to bring a little excitement to the brand including the Scion iM. It wants to be your cute, fun, hatchback that is affordable without being a boring economy car. That’s an easy sell, but it’s tough to pull off those two things […]
The Scion iA is one of two all-new models Scion launched for 2016. The iM is a small hatchback while the iA is a compact sedan. The iA is built on the Mazda2 platform in a joint venture with Mazda, which sets up the expectation that it will bring some Mazda-ness to the endeavor. It […]
It’s coming up on three years for the Scion FR-S in the US market, and we find more to like every time we drive it.