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Car ads are a lot alike. There are beauty shots of the car with the sun glinting off perfectly polished metal or maybe raindrops artfully sliding over that surface to the ground. People are happy and smiling, or possibly doing their best sexy, rich guy impression depending on the car. This all comes with a soundtrack and a voice-over telling you why you must buy said car right now. In Japan, they try to sell you a car with anime. (more…)
Volkswagen’s new CEO Matthias Mueller has only been on the job a few days, but he’s already taking action. According to a report in Reuters, Volkswagen said it would “refit up to 11 million vehicles” in an effort to eradicate the black eye the brand has suffered over the last week and a half. (more…)